How to Promote Your Own eCommerce Website
In recent years the amount of money that is made through online purchases has continued to increase. More and more people turn to the internet when they shop as opposed to going to stores. This has created an opportunity to make money through the sale of products from your own website.
If you have your own online store, you probably know that one of the biggest challenges is to get people to visit the site. In many cases, converting those visitors to sales is much easier than just getting the visitors in the first place.
Hopefully the information presented in this article will help you by demonstrating a few ways that anyone can market an e-commerce site, even on a tight budget.
1. Pay Per Click
If you are looking for a cost-effective way to get exposure to your site, you should consider pay-per-click (PPC) ads. With PPC you can determine how much money you want to spend and what types of visitors you want to attract.
With PPC you can use optimized ads that will market to people who are searching for what you have to offer. Because you can control who sees your ads and how much you want to spend, it's very possible to get a good bang for your buck with PPC.
Also, PPC is an option regardless of your budget. You can set a limit of $25 per month, or you can even spend thousands of dollars in a day if you want to. PPC campaigns can work with any budget and so there are few people that cannot benefit.
2. Banner Advertising
Another type of popular online advertising is banner ads. Banners are generally not as highly targeted as PPC ads, but if you carefully place your ads on the right sites you can reach a rather targeted audience.
Pricing on banner ads will depend on a lot of factors. The site you are advertising on will charge a fee (often monthly) based on the amount of traffic they receive, the reputation of the site, location and size of the ad, and other related factors.
3. Affiliate Programs
If you are looking to boost sales, one option is to offer to share the revenue with others who are willing to help you make some sales. An affiliate program will allow you to have other website owners sign up to be an affiliate, they will then add a link to your page on their site with some special code that will track the referral, and when someone that they send to you purchases a product, they will get a percentage of the sale from you.
Affiliate programs can bring visitors and sales to your site, and can help others to make money for their efforts promoting your products. If affiliates aren't making sales, you're not paying them any money, so it is a low risk way to promote your site.
4. Start a Blog
Adding a blog to a website is a popular method for marketing just about any type of website. Blogs are great because they help to keep your site up-to-date, and over time you will build up the amount of content on the site and have a chance to attract more search engine visitors.
Another great option is to also write guest blog posts for other blogs. When you write a quest post you will be able to include an author bio with a link to your own site. This can help to get more exposure for your site and help with link building.
5. Email Marketing
Many successful e-commerce sites make an effort to build up a database of email newsletter subscribers. This way there is always an easy way to spread the word about your sales and your new products. If you don't already have an email list, you should start one as soon as possible.
About the Author:
Steven Snell is a web designer from New Jersey. He runs CartFrenzy, a gallery site that showcases the best e-commerce web designs.
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