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Tuesday, October 6, 2009

Guerilla Marketing Ideas

Don't Be Afraid to Use Guerilla Marketing Ideas

by Nigel Evans

It is not unusual for someone who is new in the world of self-employment to get stuck once in a while. Sometimes an entrepreneur feels that he can just not get his wheels moving and when this is the case, it is time to be really forward thinking and come up with some guerilla marketing ideas. You will surely create some good momentum by thinking outside of the traditional box.
You should always use the best tools available to you and blogging is one of the great social marketing initiatives whatever niche you are in. As the exchange of ideas within blogs is seen by the largest search engines as very healthy, they put a lot of emphasis on the rankings. The fresh information is accordingly distributed as a priority.
You should be good at blogging as a matter of priority and once you are, one of the great guerilla marketing ideas is to approach another blog owner in your niche. Suggest that you become a guest writer on his or her blog and this will help you to establish yourself as something of an expert in your field. The owner of that blog will be only too willing to accept the information that you are giving.
You would probably not have thought that business cards would make great guerilla marketing ideas, but if you use them in an unconventional way, they will. Think of some unusual places to put them, such as within books that are directly in line with your niche in a library. In that way, many people who are looking for information which you may be able to provide will see your contact details.
Try and use your skills whenever you can. For example, if you are a great writer, be aggressive with guerilla marketing ideas and approach your local paper. Gather some of your work and testimonials and show the editor that you will be able to provide great information on a regular basis to him, free of charge. He should jump at the chance and you will get invaluable exposure.
An information book can be a good project for you to consider. E-books are great gueilla marketing ideas, as well. All you need to do is devote some of your spare time to write even only a few pages per day and within a couple of months you will have a structured, well presented information piece. This is knowledge that is in your business anyway and should create a fantastic impression about you or your company.
By spending only a few dollars per month, you can use a 1 800-number as one of the best guerilla marketing ideas. If you combine this with a PO box, you can have a very professional appearance for little investment.
As business is so tough these days and your competitors are certainty looking for the edge all the time, don't be afraid to use unconventional methods, so long as you don't offend anyone or do anything wrong. Try and keep one step ahead by referring to professional training in the areas of home-based business or Internet marketing and you should succeed.

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