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Sunday, September 20, 2009

Unique Content Article on , ,

4 Tips in Creating the Best Landing Page Design

by Larry Land

If you want to be successful in your online marketing business, you need the best landing page design you can get. Why? Because it can either make or unmake your business, that's why!

If you're thinking that all these fuss about landing pages are merely an exaggeration circulated by some internet gurus to make online marketing a little bit more complicated, you've got some serious learning to do. Without a doubt, a landing page is an essential component of online marketing. In fact, it is a critical part that can determine whether your marketing efforts will succeed or fail!

So, what determines whether a landing page will convert your visitors to loyal subscribers or help you make a sale? Here are some things that you may want to consider:

A great landing page aims to inform. If you want a landing page that converts, make sure to tell your visitors the details of the offer, but make it short and to the point. List the benefits your visitors can get from your offer, and make your copy interesting enough to catch your readers' undivided attention.

Make sure they match. Your ads and your landing page copy must match. Sadly, some internet marketers don't pay much attention to this, and that's why their conversion suffers. As a rule, do not leave your visitors wondering if they've landed on the right page after clicking on your ads. Keep them on your page until they convert.

Landing pages that convert talk about benefits. Don't talk about the features of your offers talk about how your readers can benefit from it! A lot of internet marketers commit this costly mistake. Don't be one of them. Write a persuasive copy but make sure you base it from your visitors' perspective.

Effective landing pages make conversion as easy as A-B-C. Internet users are a finicky lot. They don't want any complications. So, if you are after improving your conversion, make it super easy for them to take the desired action. So, whether you are after their contact details, or want them to complete a survey, sign up for your newsletter, or make a purchase, tell them what they need to do in clear, simple terms. Put your primary 'call to action' prominently above the virtual fold.

Make your business stand out from its competitors, and rake in some serious money from all your marketing efforts. With the best landing page design on your side, you can definitely make it happen!

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