Marketing Strategies of the Top Perfomers
Recently I became a business partner with LifePath Unlimited and was staggered to discover that the vast majority of people who venture into home based businesses fail to make any serious money and oftentimes go from one company to the next hoping to strike it rich. Amongst the various reasons that could be put forward to explain this sobering statistic, marketing must surely be up there since it directly impacts the bottom line. Among the various business partners of LifePath Unlimited there is a range of marketing strategies that are pursued.
Old school approaches to flogging your products don't really need an introduction. For the record, they include cold calling, placing advertisements in newspapers, buying leads, recruiting family and friends, putting up posters around town and the like. Within my company; LifePath Unlimited there are many who persist in these old school methods.
New school approaches to marketing focus on the use of the Internet and utilize attraction marketing. They have become particularly popular in the twenty first century by way of using websites, social networking sites like MySpace, pay per click advertising, article writing to get your websites high up on the search engine rankings pages and so on. LifePath Unlimited business partners use all of these strategies and to great effect.
From my observation of the top performers in LifePath Unlimited and indeed other companies as well, it appears that they tend to favor the new school marketing strategies.
So what's the advantage of utilising new school marketing strategies? Simply put, by using the Internet, you are leveraging your efforts and driving your advertising dollar further. My LifePath Unlimited upline keeps telling me that its far better to work smart than just hard.
A trend worthy of note is attraction marketing. Traditionally and indeed the practice of most companies is to advertise directly their products and their company name at the front end of their advertising campaigns. Whilst this may be advantageous for large well established companies whose name and products are well trusted, for small unknown companies, such as LifePath Unlimited, with little known products, it is an uphill battle.
Attraction marketing then is a way to genuinely serve the buying general public. It also gives business leaders a push to always be learning and expanding their knowledge base. In doing so, you become an expert in your field and you establish yourself as a trusted authority. The result is greater traffic to your business and greater conversion rates. As a LifePath Unlimited business partner, that all means me becoming a money magnet.
Any body who is anybody in LifePath Unlimited uses attraction marketing. By doing so, it sets you up to be seen as a leader in your specific field. People come running to you rather than you going to them. How good is that for the future of your business? This is the path I am definitely heading as I work my LifePath Unlimited business.
About the Author:
For those of youseeking to build a successful home based business, before you do anything else,take a look atPaul Saver's brilliant FREE REPORT on how to select the right business for you amidst all the scams out there. It may save you lots of time, money and pain. LifePath Unlimited You can get a unique content version of this article from the Uber Article Directory.
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